I’m writing to share exciting and important news regarding the ongoing evolution of Unidine.
Last year, we strategized new ways to address the changing needs of the senior living industry and expand our dedication to service excellence. After months of careful consideration, and backed by extensive market research, we determined that our first step involved updating our branding to reflect who we are today and to symbolize our future.
As a result, we are pleased to announce that Unidine Senior Living Culinary Group will be rebranded to Unidine Lifestyles. Unidine Lifestyles represents a comprehensive, all-encompassing approach to helping seniors live happier, healthier, and more fulfilling lifestyles.
This name change demonstrates our flexibility and desire to differentiate and expand our services and support. It also allows us to emphasize our business objective around changing the perception of senior living, and aligns with the transformation of the industry at large. We believe that this change will position our partnership with you for shared success and growth within this increasingly competitive marketplace. We feel confident that your onsite leadership will experience these benefits.
So, what does this mean for the day-to-day interactions with your dining service team? I want to personally reassure you that Unidine’s core culinary philosophy, culture, and values remain intact and as strong as ever. Our commitment to creating memorable dining experiences and achieving your residents’ utmost satisfaction remains our highest priority. We will continue to operate a close-knit company and you can feel at ease knowing that you will still receive the same responsive, professional service, and dedication to excellence that you have come to expect from Unidine. Over the next 90 days, we will start the exciting process of updating our branded materials, such as logos and signage, to align with our brand identity.
As always, we remain dedicated to our passion for exceptional food and memorable dining experiences for your residents and guests. I am personally energized about our future with you, and thank you for your continued partnership. We look forward to serving your needs well into the future.
Richard B. Schenkel