Unidine Launches Updated Web Site
Site offers new look, enhanced resources for clients & public

BOSTON , MA ( September 29, 2004 ) Unidine today announced that it has unveiled an updated, content-driven web site. Designed and developed under the supervision of Steve Kirstein, Unidine's marketing consultant, the site supports the company's new brand identity, and provides easier navigation and expanded information resources for prospects, corporate clients and job seekers.

"The new site serves as the central point for the company's overall marketing efforts going forward," said Kirstein. "We wanted to provide a richer, more informational experience for our clients and prospects -- and one in which they could define their own dialogue with us. The site's new content reinforces the very focused approach Unidine takes with regard to its business - demonstrating the many ways we help clients improve their dining offerings to patients, residents, guests and staff, to the benefit of all," said Kirstein.

One of the critical concerns in the development of the website was to make it as accessible as possible to prospects and clients, many of whom do not have the latest in Internet technology available to them. "The site has a very contemporary look and is easy to navigate, yet it uses basic programming tools -- there's no Flash or other potentially problematic elements that might hinder older browsers and dial-up connections", said Kirstein. "It also makes it easier for us to update content on the site and keep it fresh and dynamic."

Visitors to the website can view the latest industry news, download informational materials, schedule phone calls, choose their preferred method and frequency of contact. Users can also subscribe to Unidine's periodic overview of research, trends and insights in hospitals and senior services. In addition, the website allows Unidine's HR department to easily update job openings on a daily basis. "Our team members are our lifeblood," states Sue Gordon, Unidine's VP of Human Resources. "Attracting and hiring the best candidates is a critical success factor for us. And with the new site, being able to update our job listings quickly and efficiently enables us to meet and exceed client and customer expectations."

"The goal is to redefine thought-leadership in the dining services area," stated Schenkel, "We intend to make Unidine.com an active resource center, providing valuable information for everyone concerned with food and dining services management issues."

About Unidine
Unidine provides food and dining services management to senior service facilities and hospitals in nine states across the East Coast. For more information, visit www.unidine.com or email info@unidine.com .